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Bachelor of Business Administration
(BBA) specialisation International Business


This programme covers the area of management, strategic management, economics, the complex international environment in which business operates, and the impact of this environment on the business world. 


Students analyse the functionality of regional and international commerce and identify the causes of imbalances in international trade.



The programme has been designed so that the student should be capable of understanding the basic functions of international business management, and acquire the tools to analyse the impact of culture, physical environment, technology, institutions and government on the internalization of business.


This programme prepares the student for employment in a multinational company (international mobility), as well as in the public sector (in a Ministry of Commerce or Foreign Affairs, as well as in ONG) with the perspective of a position of project manager, negotiator, director or in charge of international projects.



The internship included in your programme will give you practical experience and the opportunity to apply in real working situations the knowledge acquired in class.


Learning outcomes:

  1. Recognize the key functions of international business

  2. Analyse and synthesize the financial decision-making process using statistical and quantitative analytical tools.

  3. Implement effective communication skills in a business management environment, especially with regards to a cross-cultural environment.

  4. Attribute the impact of international culture and diversity as well as the interrelationship between various external factors on business practices.

  5. Apply the principles of business ethics and international corporate responsibility.

  6. Generate an international marketing plan which includes marketing objectives, marketing mix, strategies, budgetary considerations, and evaluation criteria.

Programme brochure

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SWISS UMEF was founded in 1984, in accordance with Swiss Law, as a higher private education institution in Geneva and is institutionally accredited by the Swiss Accreditation Council, in accordance with the Higher Education Act (HEdA).


SWISS UMEF is also certified by EDUQUA (the Swiss quality label) and has programme accreditation by IACBE.


SWISS UMEF is proud to have been the first private federally accredited institution as a University of Applied Sciences Institute in Geneva.