Programme Description

The programme is designed to develop an advanced understanding of human behaviour, behavioural analysis, decision-making processes, and the application of psychological knowledge in contemporary professional and social contexts.

The programme explores major concepts in psychology and behavioural science with a focus on how individuals and groups think, behave, interact, and respond within organisational, educational, social, and consumer-related environments. It is intended for learners who wish to strengthen their analytical and theoretical understanding of behaviour in applied, non-clinical, and non-regulated settings.

With a strong emphasis on academic rigour, ethical reflection, and interdisciplinary relevance, the programme enables students to examine behavioural patterns, personality, social influence, motivation, and human interaction across a variety of contexts. It offers an academically grounded pathway for those seeking to use psychology-informed perspectives in people development, education, behavioural analysis, management, and related fields.

The curriculum combines theoretical study, critical analysis, applied case discussion, and independent academic research. It is particularly suited to learners seeking an advanced qualification in applied psychology and behavioural science while remaining clearly distinct from programmes leading to regulated clinical or licensed professional practice.

Programme Objectives

The programme aims to:

• provide advanced knowledge of applied psychology and behavioural science in contemporary academic and professional contexts;

• develop students’ ability to understand, analyse, and interpret human behaviour across individual, group, and organisational settings;

• strengthen analytical thinking in relation to behaviour, motivation, decision-making, and social interaction;

• build interdisciplinary understanding linking psychology with education, management, human resources, leadership, and consumer behaviour;

• develop research awareness, empirical reasoning, and ethical judgement in the analysis of behavioural issues;

• prepare graduates for further academic development and professionally relevant roles in non-clinical and non-regulated psychology-related environments.

Learning Outcomes

Upon successful completion of the programme, graduates will be able to:

• demonstrate advanced understanding of major theories, concepts, and developments in psychology and behavioural science;

• explain individual differences, personality, motivation, social influence, and behavioural processes in a range of applied settings;

• critically analyse behavioural and psychological issues in organisational, educational, and social environments;

• apply psychology-informed perspectives appropriately in non-clinical contexts such as people development, education, behavioural analysis, management support, and consumer insight, subject to applicable legal and professional requirements;

• evaluate behavioural questions with ethical awareness, analytical precision, and contextual sensitivity;

• conduct independent academic research and complete a graduate dissertation integrating theory and applied analysis.

Structure of the Programme

The programme consists of taught modules and a dissertation, for a total of 120 ECTS credits.

1. Core Psychology and Behavioural Science

• Organisational Psychology

• Psychometrics

• Social Psychology

• Consumer Psychology

• History of Psychology

• Personality Psychology

2. Applied Behavioural and Interdisciplinary Perspectives

• Behaviour, Decision-Making and Social Influence

• People Development in Organisations

• Behavioural Perspectives in Education

• Human Behaviour in Professional Contexts

3. Research and Academic Integration

• Research Methods in Psychology and Behavioural Science

• Ethics in Applied Behavioural Contexts

• Critical Analysis of Behavioural Case Studies

Final Academic Component

• Graduate Dissertation

Programme Duration and Delivery

• Award: Master of Science in Applied Psychology and Behavioural Science

• Duration: Subject to the university’s academic framework

• Delivery Mode: Online / Flexible Study Mode

The programme is designed to support flexible learning for adult and working learners, combining academic study with applied analysis and structured independent learning.

Teaching and Learning Methods

The programme adopts a learner-centred and academically grounded teaching approach, which may include:

• lectures and guided learning;

• applied case analysis;

• behavioural and organisational scenario discussion;

• academic reading and structured reflection;

• independent study;

• dissertation supervision.

The teaching model is designed to support theoretical development, analytical thinking, and contextual application, enabling students to connect academic knowledge with workplace, educational, and behavioural settings.

Assessment Methods

Assessment methods are designed to evaluate academic understanding, critical analysis, and applied interpretation. They may include:

• individual assignments;

• case analyses;

• written reflections and academic papers;

• presentations;

• coursework submissions;

• graduate dissertation.

The overall assessment framework emphasises conceptual understanding, analytical ability, empirical reasoning, academic expression, and ethical awareness.

Career Pathways

Graduates of this progarmme may pursue academically and professionally relevant pathways in areas such as:

• organisational development and people development;

• human resources and talent development;

• education, training, and student support environments;

• consumer behaviour and user insight analysis;

• behavioural research and social analysis;

• management support and professional development contexts;

• further academic study and research.

The programme is particularly suitable for learners seeking to strengthen their profile in psychology-related, behavioural, educational, and people-focused fields in non-clinical and non-regulated contexts.

Admission Requirements

Applicants are generally expected to meet the university’s relevant academic or professional entry requirements, subject to admission review.

Typical entry profiles may include:

• a Bachelor’s degree or equivalent qualification;

• a diploma or college qualification with relevant professional experience;

• substantial managerial or professional experience, subject to special review by the university.

Typical application materials may include:

• completed application form;

• Curriculum Vitae (CV);

• academic transcript, where applicable;

• highest qualification certificate;

• copy of ID card or passport;

• passport-style photograph;

• any additional supporting documents required by the university.

Admission decisions are based on academic background, relevant experience, and the applicant’s overall alignment with the aims of the programme.

Suitable For

This programme is especially suitable for:

• individuals wishing to deepen their understanding of applied psychology and behavioural science;

• professionals working in education, training, management, human resources, or people development;

• learners interested in behavioural analysis, decision-making, and social interaction;

• applicants seeking an academically grounded programme in non-clinical psychology-related fields.

Why Choose This Programme

• Interdisciplinary and professionally relevant curriculum

• Strong focus on behavioural understanding and applied analysis

• Flexible online delivery for adult and working learners

• Academically grounded and ethically framed approach

• Advanced study pathway in psychology-related fields without implying access to regulated psychological practice

Important Notice

This programme is an academic online degree focused on applied psychology and behavioural science. It does not in itself confer the right to use any protected professional title, nor does it by itself qualify graduates to practise as licensed psychologists, psychotherapists, or other regulated mental health professionals in any jurisdiction. Access to regulated professional practice remains subject to the legal, regulatory, and recognition requirements applicable in the relevant country.