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Continuing education

Certificate in Business Strategy

Certificate in Business Strategy


General description:

This tailored programme shows how to implement strategic thinking and planning, highlighting the issues that matter for your career and for your corporation. It shows delegates how to apply key concepts in making crucial decisions.

Learning outcomes:

• Understanding long-term trends and challenges and their impact on the business world
• Understanding the need for a corporation to have a sustainable unique position.
• Discovering the key competencies needed for industry leadership and a long-lasting competitive advantage.
• Understanding how to structure an organization to create more value.
• Providing a comprehensive look at winning strategies.

Teaching methodology:

The calibre of a University or Business School can be determined by the excellence of its faculty and Students, and SWISS UMEF has many distinguished members who are leaders in their fields and on the cutting edge of intellectual thought.

We are proud of our ability to attract people of the highest calibre. Our success in competing for talent with other top international universities, both locally and internationally is a mark of our international standing. In turn, our President and the faculty enable innovative and pertinent programmes for our international student body to develop.

Employment Opportunities:

Diplomats, Traders, Politicians, Government Officials, Business People, Academics wishing to expand their knowledge in Business Strategy.

Professionals, who are new to the Business, and those who need a refresher, will be able to broaden their knowledge and gain a sound overview.

Planning of Courses:

DAY 1: Strategic Decision-Making
• Identifying strategic issues
• What is a strategic decision
• Reasoning flaws and blind corners
• Influence of culture

DAY 2: Strategic Innovation
• Creative thinking
• The innovation cycle
• Implementing an innovation policy
• Patent and copyright issues

DAY 3: Competitive Strategies
• Value-based strategies
• Growth through diversification
• Growth through vertical integration
• Strategic alliances

DAY 4: Capital Intelligence
• The capital intelligence process
• Competitor profiling
• Techniques for tracking competitors
• Distributing intelligence


Certificate of SWISS UMEF in Business Strategy

Course information:

• Campus: Geneva
• Organiser: School of Business
• Recognition of Completion: Certificate in Business Strategy
• Number of participants: 12 Delegates
• Duration: 4 DAYS FULL TIME
• Teaching language: English or French Section

Who should attend:

The programme offers participants from different backgrounds and cultures the opportunity to share and compare ideas, experiences and best practices. Lasting links are established between managers and professionals.

Admission requirements:

What we look for:
• Solid intellectual ability
• Progression in your career to date
• Proof of leadership and management potential
• Excellent interpersonal skills
• A desire to learn and contribute to the learning of others
• Work experience: Minimum 5 years
• Academic qualifications: Minimum Bachelor's degree or Equivalent

Pay a part of your "continuing education" thanks to the annual check of Fr. 750 granted by the Canton of Geneva.

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