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Continuing education

Certificate in Sales Techniques

Certificate in Sales Techniques


General description:

This programme allows participants to understand the different steps in a sales call. It covers the underlying psychological issues and the material aspects of sales techniques, including the preparation, the negotiations and the conclusion.

The programme includes examples and simulations in the field in which the participants are professionally active.

Learning outcomes:

At the end of the training the participant will be able to:
• Understand sales techniques
• Apprehend the key competencies necessary to succeed in sales
• Manage a database of prospects
• Define the importance of a good plan of prospection
• Conclude a sale that satisfies the client
• Developing a loyal customer base.

Teaching methodology:

The trainer uses several approaches to teaching which will allow participants to have a discussion with the trainer as well as with the other participants. Participants will make presentations in class, have to undertake homework, work on individual or group case studies, discuss their own particular situation according to their experience as well as the daily professional issues.

Employment Opportunities:

Sales manager, sales assistant, sales personnel, buyersChef

Planning of Courses:

• Prospection
• Practical exercise
• Managing a database
• Practical exercise
• Preparation of a sales call
• Practical exercise
• Contact with the client or prospect
• Practical exercise
• Client needs
• Practical exercise
• Sales argument
• Practical exercise
• Objections
• Practical exercise
• Conclusion
• Practical exercise
• Client loyalty
• Organisation
• Mock exam (sales simulation)
• Final exam (sales simulation)


Certificate in Sales Techniques from SWISS UMEF

Course information:

• Duration: 60 hours of class teaching + 2 hours of exam
• Start of the course: May, June and October
• Schedules: 18h00 to 21h30
• Frequency: Twice a week
• The maximum number of participants: 18 participants
• Location of the course: Château d'Aïre, Route d'Aïre 185-187, 1219 Aïre - Geneva
• Course price: 1'190 CHF

Who should attend:

• All persons having a commercial occupation
• All persons wishing to change occupation or increase their knowledge

Admission requirements:

Have sufficient knowledge of English to be able to follow the course and the explanations of the trainer, as well as being able to read the reading material.

Pay a part of your "continuing education" thanks to the annual check of Fr. 750 granted by the Canton of Geneva.

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