Bachelor of Business Administration
(BBA) specialisation Marketing and Communication
Description:
This programme covers the fields of communication, marketing, and communication strategy through media and promotions. This allows students to discover the essential elements of marketing and communication through a balance of theory and practice.
In this programme, students learn how to position their organization and their product so as to be competitive. They will be able to show constant innovation both nationally and internationally. They will understand how to benchmark and select the best communication channel to reach their main targets and to improve client satisfaction.
Students master the basic negotiation techniques to use with their suppliers and other partners, as well as with clients.
Objectives:
Develop students’ ability to acquire knowledge and know-how in the fields of communication and marketing through a pedagogy based on the active participation of students.
Be more active in all fields of marketing and communication through digital marketing, social media, as well as project management through training. Be able to create a communication plan in all fields of activity.
Opportunities:
This programme gives students the essential know-how required to obtain managerial positions in the public or private sectors such as communication and marketing manager, head of event projects, brand manager, communication manager, strategy, management and organisational consultant, public relations manager, web-marketing consultant and manager.
Internship:
The internship included in the programme enables the student to have the practical experience and the opportunity to apply in the real working world the knowledge acquired in class.
Learning outcomes:
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Identify the variables of the marketing mix and define their interaction.
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Use the numerous tools available to conceive and put in place an integrated communications strategy.
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Develop a digital marketing strategy.
