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Bachelor of Science in Business Administration (BSc)
with specialisation in Marketing and Communication

Description :​

The BSc programme, with a specialisation in Marketing and Communication, is tailored to provide students with an immersive education in the dynamic fields of marketing, advertising, and communication. This specialised track covers a wide spectrum of topics, including brand management, digital marketing, market research, advertising strategy, and persuasive communication techniques. Through a blend of comprehensive coursework, hands-on projects, and real-world case studies, students gain a profound understanding of how marketing and communication shape modern businesses.


Objectives:

  • To equip students with specialised knowledge and practical skills in marketing and communication.
  • To develop their ability to create effective marketing campaigns, build brand identities, and engage target audiences.
  • To prepare students for roles in advertising agencies, marketing departments, public relations firms, and digital marketing agencies.
  • To foster creativity, critical thinking, and adaptability in the ever-evolving marketing and communication landscape.

Career Opportunities:

  • Marketing Manager
  • Advertising Specialist
  • Public Relations Coordinator
  • Digital Marketing Strategist
  • Brand Manager
  • Social Media Manager
  • Market Research Analyst

Learning outcomes:

  1. Develop and execute effective marketing strategies that align with business goals.
  2. Create and manage advertising campaigns across various media platforms.
  3. Conduct market research to identify consumer insights and trends.
  4. Build and maintain strong brand identities that resonate with target audiences.
  5. Utilise digital marketing tools and analytics to optimise online presence.
  6. Demonstrate persuasive communication skills and adapt them to different contexts.
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SWISS UMEF was founded in 1984, in accordance with Swiss Law, as a higher private education institution in Geneva and is institutionally accredited by the Swiss Accreditation Council, in accordance with the Higher Education Act (HEdA).

 

SWISS UMEF is also certified by EDUQUA (the Swiss quality label) and has programme accreditation by ACBSP and IACBE.

 

SWISS UMEF is proud to have been the first private federally accredited institution as a University of Applied Sciences Institute in Geneva.

  • Swiss Accreditation Council

  • Accreditation Council for Business Schools and Programs

  • International Accreditation Council for Business Education

  • CHEA - Council for Higher Education Accreditation

  • EduQua

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