Description:

The BSc programme, with a specialisation in International Business, offers students a comprehensive education in the dynamic field of global commerce. This specialised track delves into the complexities of international trade, cross-cultural management, global marketing, and international finance. Through a combination of coursework, experiential learning, and exposure to real-world international business scenarios, students gain a profound understanding of the nuances and challenges of conducting business on a global scale.

 

Objectives:

• To provide students with specialised knowledge of international business practices and strategies.

• To develop their ability to navigate the complexities of global markets and international trade regulations.

• To cultivate strong cross-cultural communication and negotiation skills.

• To prepare students for roles in multinational corporations, international trade organisations, and global business consulting.

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Career Opportunities:

• International Marketing Manager

• Global Supply Chain Manager

• International Trade Specialist

• Business Analyst

• International Business Development Manager

• Import/Export Compliance Specialist

 

Learning outcomes:

1. Understand the fundamental principles and challenges of international business.

2. Analyse global market trends and develop international marketing strategies.

3. Navigate international trade regulations and compliance standards.

4. Cultivate cross-cultural communication and negotiation skills.

5. Evaluate the financial aspects of international transactions and investments.

6. Demonstrate adaptability and problem-solving abilities in a global business context.

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Programme brochure

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